Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing as being a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced having a choice of a new family saloon or a meaningful Rolls Royce for inside same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups . i was delighted to answer the call for a home improvement company in Devon that has for decades been retailing UPVC doors and windows. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal aim of this was the fact that the pros in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of declared were offering. Entering into the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was high. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the analyze.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little difference between the door manufacturers here as all of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to cover that with improvement British Standards into the composite manufacturing industry, the manufacturing processes were extremely quite.
Where some companies fell down though was when we asked them the were going total to help us to sell many. The lack of promoting support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would help us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from food with caffeine . suppliers for years, so why especially if they not share on the inside start-up cost?
There were seven companies that were willing to help, either by proving a ‘credit’ over the cost of product samples or through proving samples involving charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to become the market leader in the long term had obviously done their homework and provide cutting-edge technology such the own-brand website which retailers can use for in-home demonstrations as well as marketing and advertising tool. This blog has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including an online ordering unit.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA
(219) 663-2279